Don’t be Fooled by Misleading Ads.
A recent article in The Wall Street Journal highlights an effort by the Jones Soda Company and a number of other companies to appeal to health conscious consumers by switching to another form of…sugar!
These companies are attempting to capitalize on the bad publicity that high fructose corn syrup (HFCS) has been receiving by promoting their switch to “all natural” cane sugar. The CEO of Jones, Peter van Stolk, told the Journal that sweetening with cane sugar “provides the consumer with a healthier alternative.” He added that cane sugar is a “natural ingredient with a positive perception in the consumer’s mind.”
Don’t buy their bull!
While sugar cane itself might be natural, cane sugar is not. It is a processed ingredient … and it is certainly not healthy. The difference between sugar and HFCS is trivial. Table sugar consists of 50 percent fructose and 50 percent glucose, while HFCS is about 55 percent fructose and 45 percent glucose. They both strongly contribute to obesity, diabetes, and heart disease, among a host of other negative health consequences.
Beware of a marketing barrage touting new names for sugar!
You’re going to be seeing a lot more products that tout the benefits of cane sugar, organic evaporated cane juice, organic sugar, and the like. But don’t fall for it. These ingredients are no healthier than ordinary sugar and present little advantage over high fructose corn syrup. It is a marketing ploy, and nothing more.
Healthy Choice Naturals
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