The Connecticut Attorney General’s office is investigating claims by Coca-Cola and Nestle that their new Enviga green-tea drink can burn calories.
Richard Blumenthal, the Connecticut AG, was concerned that the claim may amount to nothing more than “voodoo nutrition.”
Enviga contains caffeine, calcium and the green tea extract epigallocatechin gallate (EGCG.) Coca-Cola has claimed that EGCG speeds up metabolism and increases energy use, especially in combination with caffeine.
An Enviga Web site states that the beverage causes drinkers to burn more calories than it contains.
Blumenthal demanded copies of all studies, clinical trials, and tests relating to the calorie-burning claim.
USA Today February 5, 2007
I’m happy that fraudulent claims by Coca-Cola that its newest and worthless green-tea-based energy drink, Enviga, can help anyone lose weight are being questioned. The truth be known there are thousands of false claims being marketed daily on TV commercials and of course on the internet.
Coca Cola defends and deflects claims on their Web site by pointing out they never intended to position Enviga as a “weight-loss product.” So, why emphasize the claim the product “invigorates your metabolism to gently burn calories?” My guess is to create a benefit so you might choose their brand over the many others on the shelf in the stores cooler.
Not to mention that, even if their claims are true, to burn just 100 calories a day would mean you would need to drink three cans a day. That means it could cost you over $300 to lose one pound. And, that’s not taking into consideration the health-harming amount of caffeine — 100 milligrams — contained in each can of Enviga.
Basically, this is nothing more than an attempt to steal from the wonderful reputation of green tea — specifically Epigallocatechin gallate (EGCG) — a proven weapon for fighting cancer and the AIDS virus. Remember, green tea alone is a far better alternative, but usually not when it comes in a caned energy drink.